eMarketing & SEO

Search engine optimisation

Quality

The quality of your Web site affects the directory editor's evaluation of your submission. "Quality" refers to utility or usefulness and comprehensiveness. Terrific Web sites are favourably reviewed and may even get "extra credit" in the rankings by being selected as "editor's choice." The quality will also influence other Web masters’ decisions to link to your site, which affects “popularity” (see below).

Title

The title is one of the most important factors in your site's eventual search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.

Description

The meta description tag must speak convincingly to the search engine user and must include key words and phrases.

Content

For search engines that index your page using an automated process, such as AltaVista, Inktomi, AllTheWeb, Teoma, and Google, the content is critical. The ultimate example of a Web page with good content would be a page from an encyclopaedia. The content must be brief, focused, and internally consistent.

Optimisation

Optimisation fine-tuning the code on your page to help you win for specific searches, using Keyword Effectiveness Index (KEI).

Popularity

Popularity is a term used to describe search engines' measurement of your site's importance to the Web community. It factors in the number, quality, and type of Web pages that include links back to your page.